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Communication

Thursday, May 3, 2012

District 68 Plans to Overhaul Communications, Marketing by March 2013

We outline the dozens of changes the district hopes to make in the next year.

Woodridge School District 68 officials plan to overhaul the district's communication and marketing programs by next year. Patrick Broncato, assistant superintendent for business, presented to the District 68 board Monday an overview of 50 to 60 recommendations developed to improve in the two areas. The recommendations are categorized and have three main deadlines: Sept. 2012, Jan. 2013 and March 2013. The district also reviewed measures it is currently taking to improve its communication and marketing.  The recommendations stem from a communication audit conducted by Karen Kleinz of the National School Public Relations Association that was completed in fall 2011.  Completing the audit fulfills one of the district's strategic objectives to…

Wednesday, May 2, 2012

Woodridge District 68 Proposes Adding Community Engagement Position

The new position is one of dozens of recommendations to overhaul the district's communication and marketing practices.

Woodridge School District 68 reviewed a multi-stage plan to improve its communication and marketing Monday, from improving its website and holding media trainings for staff to reaching out to new parents and empty-nesters and expanding opportunities for bilingual parents to get involved. Of the 50 to 60 recommendations presented, the request to create a full-time Community Engagement position garnered the most discussion.  Read more about the full district plan Thursday. The new staff member would, among other responsibilities, help to create and maintain partnerships with local businesses and implement the district’s communication plan. Building partnerships would bring more revenue to the district, Superintendent Cathy Skinner said. …

Thomas

10:50 pm on Thursday, May 3, 2012

Why does the community need to be told how wonderful the district is? If they want to create partnerships, it would be cheaper to just join the Chamber of Commerce and make contacts there. As far as the spin position/Community Engagement position itself, why not work with the high school's communication class. It would save money on a needless position and more importantly be a good learning …   more ›

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